I’m excited to share that Nike and First Lady Michelle Obama have joined forces for Designed To Move, a campaign to raise awareness around the lack of physical activity among our nation’s children. Nike and the First Lady are perfectly matched for such a campaign. Michelle Obama has dedicated herself to ending the childhood obesity epidemic, and Nike has clearly committed to promoting physical activity in children.
You might remember that last spring I was invited to attend the Nike Young Athlete’s Innovation Summit in Portland, Oregon. I was able to bring my niece Maddie, a competition cheerleader, along for the amazing event. We had an opportunity to learn about the advanced technology that goes into Nike Free Run shoes, as well as more about Nike’s commitment to promote athleticism in kids.
This latest campaign Designed to Move is a commitment to bringing physical activity back to our nation’s schools to ensure the health and longevity of America’s kids. The campaign is all about raising awareness around the lack of physical activity among our nation’s children.
Nike has created a touching campaign video to help launch the initiative. It’s incredibly moving to watch, as children answer the question what they would do if they had an extra 5 years to live.
Designed to Move
For the first time in history, this generation is expected to die five years younger than their parents. As a parent, I am so alarmed by this fact and truly appreciate that Nike and the First Lady have committed to help our children.
Disclosure: No compensation was received for this post. I am excited about the Designed to Move initiative and wanted to share it with you.
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This is a truly sobering thought! It’s scary that we have let things go this far when our kids will be the ones to suffer. I think this program is great and hope to see it take off!
Jeannette recently posted..What Would You Do to Give Your Child 5 More Years?
Wow how alarming to hear about the 5 years. I think tt isn’t just about obesity, it’s all the “junk” we have as food, it’s so sad. Everything is mass produced, chemical full and lacking real nutrients.
Thx for sharing this, it sounds like a great program.
Hali recently posted..It’s About Food Allergies
You’re right, Hali! It’s definitely a problem caused by a combination of the foods we eat and a lack of exercise.
Twitter: Mommy_Jennof3
says:
This is a great program! WE need more powerful women promoting physical Activity! WAY TO GO MICHELLE!!
Jenn recently posted..Dropping the pounds with a cup of JAVA! #JAVITA #Review
Wow. Just wow. What a great program! thanks for sharing!
Kas
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Twitter: JewelWood
says:
I think this is such a great thing that Michele Obama is doing by getting children to eat better and exercise. We all need to do our part and help our kids with eating right and exercising. What I have done is get them active with me!
Twitter: momstart
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This is a shocking statistic.
Louise recently posted..Disney’s Planes Takes Off In Theaters with Dane Cook August 9, 2013
Twitter: KeciaHambrick
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Kudos to Nike and Michelle for starting up this initiative! I agree that children need to be more active so they can enjoy long, full lives. I am trying to instill the importance of health and activity in my own child.
Kecia recently posted..4 Ways to Make Easter Healthier for Kids
Twitter: themommyfiles
says:
This is a great article! I love Nike and it’s awesome that the First Lady is pushing for something that will help keep kids healthy.
Shannon (The Mommy-Files) recently posted..How to Host an Academy Awards (AKA Oscars) Party with Bigelow Tea #AmericasTea #cbias
Twitter: MommyTalkShow
says:
Thanks for sharing this about Nike and the First Lady.
She was just in Mississippi this week. I lived there for 7 years and my husband is from there.
It’s the fattest state in the nation and it’s making some headway in the childhood obesity struggle.
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Twitter: sweetlifebake
says:
Thanks you for sharing, what a great program!
vianney recently posted..Chef Johnny Hernandez The Frutería – Botanero
Twitter: 7onashoestring
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Ouch… that does make me sad. I hope to leave a legacy of a healthy lifestyle for my kids. I am slowly working on it.
Staci recently posted..34 Positive Marriage Affirmations for Couples
Twitter: FabFindsbyTiff
says:
It’s great that the First Lady is taking a stand against childhood obesity. It’s a tough subject but needs to be talked about. Way to go Nike and Michelle.
Twitter: longwait4bella
says:
It is amazing to hear that statistic about our kids life expectancy. I am glad that Michelle Obama and Nike are working together too!
LaVonne recently posted..The Ugly Cry
Twitter: formulamom
says:
As a teacher, I hear a lot about how our students spend their days once they get home. We definitely need to do anything we can to encourage them to lead more active lifestyles!
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