This fall, Lane Bryant and sister brands Sonsi, Catherines and Fashion Bug, are launching a breakthrough technology that will make shopping for clothes online a cakewalk for plus size women, because it solves their biggest dilemma: the dreaded FIT issue. The new online technology is truly revolutionary. In just 3 minutes, with no measurements required, plus size women will have access to a world of plus size fashions that cater to their unique body shapes and style preferences.
It’s taken the biggest names in the plus size fashion industry, a team of mathematicians and computer scientists to finally solve the fit issue for millions of plus size women.
The new “Math meets Fashion, Fit meets Style” technology goes live September 12, 2011.
As a plus size woman, it is sometimes discouraging when putting an outfit together. Fortunately, I was able to get a sneak peak and use the Sonsi Fashion Genius tool before it’s release date.
Fashion Genius is the most intelligent online fit and style expert for plus size women.
- Identifies your body type.
- Determines your shape.
- No measurements required.
- Finds the most flattering pieces in 3 minutes or less.
- Personalized style and fit genius.
I took three easy surveys on tops, bottoms and bras to help determine my body type and how clothes fit me. There were insightful questions like ‘how would you describe your seat’ and ‘where do you carry most of your weight’. Pictures of different styles were also presented and I was asked which I would never be caught wearing.
After completing the surveys, I was told that my style is Refined Feminine – Mostly feminine and Casual with a Touch of Drama and Trendy. They got my style exactly right!
Here are some of my style tips:
- Outfits featuring layered pieces create a slimming effect.
- Ruched fabric cleverly hides your tummy.
- Skip stripes to avoid added width around your mid section.
- Tops with hemlines that fall below the waist better suit your figure.
I was surprised to learn that only 8% of women love the same styles as me. That’s good right? It means I am unique!
I had so much fun doing the surveys and creating an outfit. You get to create as many outfits as you want. Of course on my first outfit I went all out and selected a $250 handbag. A girl can dream right? Here is my outfit:
I labeled this outfit My Everyday Look. What do you think? Do you like it? I t was nice that I was able to save my profile and this outfit for future reference and shopping.
I truly had no idea that there were so many great clothes out there for us plus size girls. I was like a kid in a candy shop shopping for my outfit.
Do you have a special someone in your life who needs a little help in the gift department? Sonsi can help. You have the option to email your completed outfit to someone. They can easily shop right from the email they receive. I love this idea. Now I just need to figure out who to email my $250 handbag to!
This was truly a great experience for me and I recommend the Sonsi tool to every plus sized woman out there. By using the Sonsi Fashion Genius you can shop online with confidence, knowing that the clothes will really fit you. Now all you skinny girls out there are probably jealous. Don’t you wish there was a fashion genius for you?
This post was made possible by Mom Spark Media. I was compensated for my time investment and work on this campaign.