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New Dove Color Care for Beautiful Hair

New Dove Color Care for Beautiful Hair

I recently made the decision to start coloring my hair. When my hair started turning gray about 10 years ago, I vowed to let nature take it’s course. Fast forward to 10 years later, the gray has taken over, and my resolve has wavered greatly. One of my concerns over hair color has been the damage that it can cause. I was worried about having dry, faded color. Fortunately, there is a new Dove Color Care product line available. I trust the Dove brand, and look forward to trying the new hair Color Care products, after hearing how wonderful they are.

The new Dove Hair Color Care therapy products are designed to nourish your hair and lock in color so it stays vibrant for longer. The line includes shampoo and conditioner that are gentle enough for daily use, plus two deep-treatment options for thirsty hair: Dove Color Care Daily Treatment Conditioner and Dove Color Care Leave On Conditioner.

Dove has a new video campaign that is inspired by real women. The latest Dove Hair Color Care video is premiering in the U.S. at the Sundance Film Festival this weekend! It’s already been getting a lot of buzz in Europe. This video is so sweet and demonstrates that when your hair is healthy and looks great, you don’t necessarily have to see it to know. Just take a few seconds to watch the video and you’ll know what I’m talking about.

NEW Dove Color Care is specifically formulated to protect against dullness and nourish colored hair to keep it vibrant for up to 8 weeks or up to 40 washes (shampoo and conditioner system vs. non-conditioning shampoo). Doesn’t that sound wonderful? I excited about how easy it’s going to be to maintain my hair color! I’ll be sure to share my results with you, after I’ve had a chance to try the products.

Keep an eye out for the #DoveColor hashtag on Twitter this weekend, to follow along with the excitement at the Sundance Film Festival. Also, connect with Dove on Facebook and @Dove on Twitter.

* Dove is sending us samples to try the products. However, all thoughts expressed are our own.

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