I’m excited to share that Nike and First Lady Michelle Obama have joined forces for Designed To Move, a campaign to raise awareness around the lack of physical activity among our nation’s children. Nike and the First Lady are perfectly matched for such a campaign. Michelle Obama has dedicated herself to ending the childhood obesity epidemic, and Nike has clearly committed to promoting physical activity in children.
You might remember that last spring I was invited to attend the Nike Young Athlete’s Innovation Summit in Portland, Oregon. I was able to bring my niece Maddie, a competition cheerleader, along for the amazing event. We had an opportunity to learn about the advanced technology that goes into Nike Free Run shoes, as well as more about Nike’s commitment to promote athleticism in kids.
This latest campaign Designed to Move is a commitment to bringing physical activity back to our nation’s schools to ensure the health and longevity of America’s kids. The campaign is all about raising awareness around the lack of physical activity among our nation’s children.
Nike has created a touching campaign video to help launch the initiative. It’s incredibly moving to watch, as children answer the question what they would do if they had an extra 5 years to live.
Designed to Move
For the first time in history, this generation is expected to die five years younger than their parents. As a parent, I am so alarmed by this fact and truly appreciate that Nike and the First Lady have committed to help our children.
Disclosure: No compensation was received for this post. I am excited about the Designed to Move initiative and wanted to share it with you.