The Start Your Engines Campaign and why Choosing School Breakfast is a Healthy Choice

“Start Your Engines” is this year's theme for National School Breakfast Week and the goal of the campaign is to encourage more families to take advantage of the healthy choices available for school breakfast. Many district schools across the U.S. will be celebrating National School Breakfast week with special menus, cafeteria events and more.

National School Breakfast Week is happening March 4 – 8, 2019! A healthy breakfast at the start of the day is one way to ensure students are getting the best education they can. The folks at School Nutrition Association (NSBW) and Kellogg’s® are working hard to make sure that parents and students know about all the healthy, great tasting, and appealing choices offered in school cafeterias.

This post is sponsored by the School Nutrition Association.

“Start Your Engines” is this year's theme for National School Breakfast Week and the goal of the campaign is to encourage more families to take advantage of the healthy choices available for school breakfast. Many district schools across the U.S. will be celebrating National School Breakfast week with special menus, cafeteria events and more.

Choosing School Breakfast is a Healthy Choice

Busy weekday mornings make it a challenge for many families to find time for a healthy breakfast. However, US Department of Agriculture data show that more and more students are starting their day with a nutritious breakfast in their school cafeterias. The USDA School Breakfast Program currently serves 14 million students every day. Studies show that students who eat school breakfast are more likely to:

• Reach higher levels of achievement in reading and math
• Score higher on standardized tests
• Have better concentration and memory
• Be more alert
• Maintain a healthy weight

I feel very fortunate to live in a county where school breakfast and lunch is offered to all students. It definitely helps me financially and is one less thing I have to worry about, but more importantly I know that my daughter is getting a nutritious breakfast and lunch each day. She gets excited each morning when we check the menu for the day. Our school cafeteria does an amazing job of preparing meals that are not only healthy, but taste great too.

I have peace of mind knowing she’s starting each day with a healthy breakfast.

“Start Your Engines” is this year's theme for National School Breakfast Week and the goal of the campaign is to encourage more families to take advantage of the healthy choices available for school breakfast. Many district schools across the U.S. will be celebrating National School Breakfast week with special menus, cafeteria events and more.

See Also

National School Breakfast Week

“Start Your Engines” is this year’s theme for National School Breakfast Week and the goal of the campaign is to encourage more families to take advantage of the healthy choices available for school breakfast. Many district schools across the U.S. will be celebrating National School Breakfast week with special menus, cafeteria events and more.

The National School Breakfast Week (NSBW) campaign theme, “Start Your Engines,” reminds the entire school community that school breakfast provides a healthy and energizing start to the day for students. Districts serve breakfast meals daily through the federally funded School Breakfast Program. School nutrition professionals prepare breakfast and lunches every day that meet federal nutrition standards – limiting fat, calories and sodium – while encouraging students to choose from the fruits, vegetables and whole grains offered with school meals.

I’m a huge fan of National School Breakfast Week!

For more information about school meals, visit www.schoolnutrition.org/SchoolMeals. And, you can follow the fun on Facebook.com/TrayTalk using the hashtag #NSBW19

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